About Us

In 2012, Bill Gage, third generation steward of Gage Marine, realized that adding a neighborhood-friendly restaurant to the Williams Bay campus would enhance the many lake centric services the 140-year-old company provides. This was the birth of PIER 290, Lake Geneva’s only on-water restaurant.

The Gage Marine property went through a three year complete overhaul. The restaurant was designed to give a warm, comfortable lake feel with an abundance of windows and mirrors to capture lake views from nearly every vantage point in the dining room. Thoughtful details for the decor include the re-purposing of many antique nautical pieces, various doors, boards, bricks, fixtures and other recovered items from all over the Lake Geneva area. PIER 290 became not only an enhancement to the Lake but a true testament to generations of Lake Life on and around Lake Geneva.

Together, Gage Marine, Lake Geneva Cruise Line and PIER 290 provide opportunities for residents, visitors and guests to enjoy the Lake Life, even if they don’t have a home on the water. Lake cruises, Boat Club, In/Out Valet service and lakeside dining at PIER 290 all provide you with Lake Life all year long.

We welcome you to come visit us — at our Delavan showroom to check out the latest model boats, at Lake Geneva Cruise Line in downtown Lake Geneva for a lake cruise, and here at PIER 290, where you can get your toes in the sand and a drink in your hand.